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The Black Greg

Old SchoolCoffee

Project
Old School Coffee
Client
Old School Coffee Co.
Year
2024
Disciplines
Brand Identity, Packaging
Old School Coffee logo on a takeaway cup, business card and phone screen

01The Brief

Give a coffee brand an identity that feels classic without feeling dated.

02The Idea

A vintage badge built around a hand grinder: heritage cues with modern restraint.

03The Work

Logo, brand applications and packaging, including a J&B-infused medium roast.

Heritage cues, modern restraint.

Old School Coffee J&B-infused medium roast coffee bag in black and gold

Packaging for a J&B-infused medium roast, with art-deco linework in black and gold.

04The Result

An identity and pack that look at home on a café counter and a retail shelf.

Show-unit bedroom with patterned cushions and framed prints, from an apartment walkthrough
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