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The Black Greg

The BlackGregIdentity

Project
The Black Greg Identity
Client
The Black Greg
Year
2025
Disciplines
Brand Identity, Graphic Design
The Black Greg logo on a large indoor billboard in a tiled subway corridor, a commuter walking past

01The Brief

Build an identity for a studio that works across design, film, content and voice. One that sits comfortably next to corporate clients without losing its edge.

02The Idea

A monogram cut from hard edges and a single rounded corner. Solid, architectural and slightly unexpected, with one ember-orange shard doing the talking.

03The Work

Primary and stacked lockups, a standalone mark, colour and type, then the system applied wherever the brand has to live: out-of-home, signage, print, merchandise, ID and mobile.

One mark. Hard cuts, one rounded corner and a single ember-orange shard.

The Black Greg monogram debossed in copper and silver foil on textured grey card
Wall-mounted square sign with The Black Greg logo in white on charcoal
Charcoal staff ID cards on a lanyard carrying The Black Greg logo
The Black Greg mini brand guide showing logo versions, colour palette, typefaces and applications

A tight palette of charcoal, graphite, slate and ember, with a type pairing that keeps the system consistent wherever it lands.

Vertical phone wallpaper with The Black Greg monogram
Alternate vertical phone wallpaper with The Black Greg monogram

Mobile wallpapers: the mark cropped, scaled and left to breathe.

Black cap with The Black Greg monogram against an orange wall
Two black smartphones displaying The Black Greg logo

04The Result

A complete, flexible identity system, built to work as hard on a four-metre billboard as it does on a profile picture.

Presenter relaxing on a couch in a furnished apartment, from a residential property film
Next projectResidential Property FilmsPrivate client / Film / Digital