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The Black Greg

PropertySocial Reels

Project
Property Social Reels
Client
Private client
Year
2025-2026
Disciplines
Film, Social

01The Brief

Get people talking about residential developments, and turning up to them, in the formats they actually watch.

02The Idea

Keep it personal and a little playful: presenters on location, talking straight to camera, with a sense of humour when the moment allows.

03The Work

A run of vertical reels (show-day promos, home tours and short skits) shot on location and edited for Instagram, TikTok and Facebook.

Made for the thumb. Shot vertical, talking straight to camera.

01Home Tour
02POV: Just Viewing

04The Result

A library of scroll-ready 9:16 content for every platform the audience uses.

City of Hopes and Dreams: a mask-like face built from the Johannesburg skyline against an orange sun
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