Skip to content
The Black Greg

HoboClothingGraphics

Project
Hobo Clothing Graphics
Client
Hobo Clothing
Year
2026
Disciplines
Graphic Design, Brand Campaign
Black tees front and back, the back printed with the Jozi graphic

01The Brief

Create a first run of streetwear graphics rooted in Johannesburg.

02The Idea

Jozi as muse: a city of hopes and dreams, hustle and elegance, told through illustration, skyline and type.

03The Work

Four tee graphics (Phila, City of Hopes and Dreams, Jozi and Nothing Comes Easy Ekasi) with mockups across white, black and natural colourways.

Jozi as muse. Every step counts when you don't stop.

City of Hopes and Dreams graphic
Phila graphic: maze-like lettering, Street Heart, every step counts when you don't stop
Jozi graphic: A city that teaches elegance through struggle
Illustrated figure in a hat walking past a red sun: Nothing comes easy ekasi
Black tees with the City of Hopes and Dreams back print
Black tees with the Phila back print
Black tees with the Nothing Comes Easy back print
Natural tees with the Jozi back print
White tees with the City of Hopes and Dreams back print
Natural tees with the Phila back print

Three colourways: black, white and natural.

04The Result

A cohesive capsule, ready for production.

Lion Pride Academy Family Sports Day promo with children jumping and bold event typography
Next projectFamily Sports DayLion Pride Academy / Motion / Social