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The Black Greg

2LetNowBrandActivation

Project
2LetNow Brand Activation
Client
2LetNow / Central Developments
Year
2025
Disciplines
Brand Campaign, Graphic Design
White SUV wrapped in 2LetNow block-colour branding, seen from the rear and side

01The Brief

Take the 2LetNow and Central Developments brands off the screen and into the street.

02The Idea

A bold block-colour system in red, yellow, blue and charcoal that stays recognisable whatever it's printed on.

03The Work

Vehicle branding, an event gazebo and branded socks, all built from one modular pattern.

Recognisable at any scale, from a sock to an SUV.

Flat artwork for the branded 2LetNow and Central Developments event gazebo
2LetNow branded socks on a model with the colour palette alongside

04The Result

A consistent brand presence across vehicles, events and merchandise.

Presenter on a playground swing at a residential development, from a vertical show-day promo
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